2010-09-24

Batterybay.net and Smartphonebay.net Becomes TRUSTe Seallholder, Demostrate commitment to consumer privacy protection

Batterybay.net and Smartphonebay.net Certified to Display the TRUSTe Web Privacy Seal
Hong Kong SAR and San Francisco, CA - 2010 – Xell Telecom, Batterybay.net & Smartphonebay.net, announced today that TRUSTe has certified its Web site to display the TRUSTe Web Privacy Seal, demonstrating Batterybay.net and Smartphonebay.nets’ commitment to transparency, accountability and consumer choice, the foundations of online privacy. Batterybay.net and Smartphonebay.net joins thousands of Web sites in recognizing the ability of the TRUSTe privacy seal to accelerate online commerce and information exchange.

TRUSTe awards its Web Privacy Seal only to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in TRUSTe’s consumer privacy dispute resolution program. The TRUSTe Web Privacy Seal further signifies that a Web site has posted a professionally reviewed privacy policy and has information practices consistent with the Federal Trade Commission’s Fair Information Practice Principles.

Consumers prefer Web sites that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choice should those expectations change. With its privacy programs TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with the TRUSTe Web Privacy Seal.

“Given abundant consumer privacy concerns it’s no surprise that 71 percent of consumers look for trustmarks before doing business online” said Fran Maier, President of TRUSTe. “With the TRUSTe Web Privacy Seal Batterybay.net and Smartphonebay.net sends a clear signal to its customers that it respects their personal information. We’ve found that 82 percent of consumers who have seen the TRUSTe Web Privacy Seal trust it, which translates directly into increased site engagement. That’s the privacy payoff.”

“We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices,” said Benny Wong, CEO of Batterybay.net and Smartphonebay.net . “TRUSTe certification serves as a benchmark in our ongoing commitment to building consumer trust.”

TRUSTe also provides its clients and their customers with an efficient process to resolve privacy disputes through its online Watchdog Dispute Resolution service. Each year TRUSTe resolves over 9,000 complaints filed by sealholders’ customers and TRUSTe’s privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.

About Batterybay.net and Smartphonebay.net

Batterybay.net
Established in 2004, Battery-bay.net is a leading online battery superstore. Batterybay.net provides internet shoppers with complete and quality batteries for various electrical / electronic equipments at the most competitive prices. By minimizing most overhead costs such as retail outlet, resller's margin and brand margin, we are able to offer you at the lowest possible prices. We keep our warehouse stocked with large volumes of products, so we can provide our customers almost any models or parts when they need it. We maintain a high level of customer service and pride ourselves with our highly trained staffs and experienced technicians who in turn can take advantage of the technologies we have developed to service our customers and to make sure products are shipped without delay.

Smartphonebay.net
Xell Telecom Established in 2004, Smartphonebay.net one of our website focusing on mobile phone and those high end electronic product leads.Smartphonebay.net provides internet shoppers with complete and quality mobile phone, PDA and gaming consoles at the most competitive prices. By minimizing most overhead costs such as retail outlet, resller's margin and brand margin, we are able to offer you at the lowest possible prices. We keep our warehouse stocked with large volumes of products, so we can provide our customers almost any models when they need it. We maintain a high level of customer service and pride ourselves with our highly trained staffs and experienced technicians who in turn can take advantage of the technologies. We have developed to service our customers and to make sure products are shipped without delay.

About TRUSTe
Thousands of companies rely on TRUSTe's leading online privacy seal to enhance consumer trust, drive increased registrations and transactions, and comply with complex privacy requirements. Consumers know that when they see the TRUSTe seal they can "Click with Confidence" because the certified Web site is responsible with their personal information. TRUSTe has certified more than 40 percent of the top fifty web sites including Facebook, Yahoo, Microsoft, eBay, AOL, Adobe, AT&T, Comcast, Disney, Weather.com, Apple, LinkedIn, Web MD, and Yelp as well as a wide range of online retailers such as Best Buy, Diapers.com, and Etsy. For additional information on TRUSTe and its services, please visit http://www.truste.com.

TRUSTe also provides its clients and their customers with an efficient process to resolve privacy disputes through its online Watchdog Dispute Resolution service. Each year TRUSTe resolves over 9,000 complaints filed by sealholders’ customers and TRUSTe’s privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.